We and our 312 partners use cookies to personalise content and ads, provide social media features, and analyse our traffic.
By continuing to browse, you accept our use of cookies.
What you just saw
"Accept All" is large, blue, and primary. Rejection requires finding "Manage Preferences" - a small, low-contrast secondary option.
Manage Preferences >
Cookie Categories
What you see here
Six categories but no "Reject All" button. There's a "Save and Accept All" that's easy to press by mistake. You must visit each category to turn them off individually.
Manage Preferences > Strictly Necessary
Strictly Necessary Cookies
Required for site to function
These cookies cannot be disabled as they are essential to the operation of our website.
Dead end
You're in the wrong category. This one can't be disabled. Back to try another.
Manage Preferences > Performance & Analytics
Performance & Analytics
Google Analytics
Hotjar Session Recording
Segment Event Tracking
Still not the reject path
You can disable analytics here individually. But there's still no "Reject All" - you must do this for all 6 categories separately.
Manage Preferences > Functional
Functional Cookies
Language preferences
Personalised content
Still searching
Reject All would have handled this in one click. Instead, each category requires a separate visit.
Manage Preferences > Targeting & Advertising
Targeting & Advertising
Personalised ads
Retargeting (cross-site tracking)
Lookalike audience building
The most valuable category
Advertisers pay most for this data. This is why it's buried deepest and listed last. Users who give up early leave this category on.
Manage Preferences > Social Media
Social Media Integrations
Facebook Pixel
LinkedIn Insight Tag
Manage Preferences > Partner Network
Partner Network Cookies
Our 312 advertising partners. To opt out of each partner individually, click the IAB TCF link below.
312 partners
To fully reject, you'd need to opt out of each partner individually. This is a deliberately impossible path.
Manage Preferences
Cookie Categories
Targeting cookies updated.
Almost there
"Save my preferences" only appeared after updating one category. It's still small and below "Save and Accept All".
Manage Preferences > Partner Network > IAB TCF
312 Advertising Partners
Scroll through all partners and toggle each one off to opt out.
Most users abandon here and accept everything. This path exists on purpose.
You accepted all cookies
You needed 0 clicks and gave up. 312 companies now have access to your browsing data.
This is by design
75% of users click Accept All because rejection is too complex. The design is optimised for acceptance - not for informed consent.
You rejected all cookies
It took 0 clicks. Accept All would have taken 1.
What just happened
You experienced a real cookie banner pattern. Accept: 1 click. Reject: 5-8 clicks across multiple menus. Under GDPR, both options must be equally accessible - but enforcement is inconsistent.